The abbreviation 24/7 expresses a span that covers twenty-four hours a day, and seven days a week.
Currently it is widely used to refer to the services provided by a company or to mention any other type of activities that are carried out every day of the week and in continuous and uninterrupted hours.
It is said that the use of the term 24/7 was extended after 1989, when singer Dino Esposito released his debut album titled 24/7.
Since then this expression has been used in a large number of songs, especially in those of a romantic tone in which the intentions of being with someone for a long time are expressed.
Likewise, it has been applied 24/7 to different work activities, especially in the service loan. For example, those related to customer service, technical services, medical or health services, emergency assistance, vehicle assistance, mailing, restaurants, hotels, among others.
This also has to do with the need and commitment that companies or businesses have to offer a service that meets the needs of their customers, providing quality service at all times.
In this sense, 24/7 expresses immediate availability. This is of great value to customers, since they know that they have technical support or service at any time and day of the week if they are presented with an eventuality that they cannot resolve personally.
However, although many people know the meaning of 24/7, and interpret it as an easy and direct description of a service or activity, not everyone has this information, hence many confuse it with a mathematical fraction, but outside This field changes meaning.
Other uses of 24/7
The abbreviation 24/7 also has other meanings as used. Therefore, in addition to expressing a mathematical equation, it has also adopted other senses that, in general terms, refer to availability and commitment.
Even, you can also mention 24/7 when someone wants to express in an exaggerated way the burden of activities or personal commitments they have.
In sentimental relationships expresses the commitment and total availability that exists in a couple, to be together at any time, situation or place.
As for the BDSM culture (an abbreviation that combines the initials of the words Bondage, Discipline, Domination, Submission, Sadism, Masochism), the expression 24/7 refers to a long-lasting master / slave relationship and encompasses a series of sexual practices and fantasies.
It is also used 24/7 as a remarkable feature of personal hygiene or cleaning products, whose components act effectively.